Email Marketing & Funnels

Introduction

Email marketing remains the highest ROI channel — even in 2025.
Funnels automate lead capture, nurturing, and sales 24/7.

---

1. What Is a Sales Funnel?

A funnel guides customers through:

1. Awareness

2. Interest

3. Desire

4. Action

---

2. Types of Funnels

• Lead generation funnels

• Webinar funnels

• Affiliate marketing funnels

• High-ticket funnels

• Ecommerce funnels

---

3. Email Marketing Fundamentals

Email marketing includes:

• Lead magnets

• Autoresponders

• Segmenting

• Broadcasts

• Nurturing sequences

---

4. High-Converting Email Structure

• Hook

• Personal story

• Offer with benefits

• Social proof

• Call to action

---

5. Best Tools in 2025

• Mailchimp

• Klaviyo

• Systeme.io

• ConvertKit

• GoHighLevel

---

Conclusion

Email + funnels = the most profitable digital marketing combination for any business.